Promoting Your Site

This is often the bit that many small businesses baulk at - yet it’s impossible to succeed online unless you promote your site.

The good news is that if you’re targeting a niche area, telling your target market about your products and services is much, much easier. You can place your ads precisely where they'll stimulate the most interest.

For example, with performance-based advertising (Pay-Per-Click), you can avoid the hit and miss of traditional advertising because you only pay for the exposure when a prospect visits your site.

One thing is always very effective though, and that’s keeping in touch with your customers or potential customers by email. It’s low cost but invaluable.

First you must capture their email addresses and get their permission to contact them with regular mails. You can do this by offering an incentive such as a free report or special offer. Then you build a dialogue – not a monologue – with them over time. This establishes trust, rapport and understanding. And then they buy (hopefully).

To get the most from your internet marketing and promotion you’ll need:

   > A high quality product, service or range of services that appeals to the needs of your target market

   > A well-planned and clearly designed website to describe these

   > A structured sales process with powerfully persuasive sales copy at every stage

   > Access to statistics that show how your marketing is doing – the number of people visiting your site, where they came from etc

"How does having your own 'online' Internet presence affect your business?"