You're Now 'Online'

"How does having your own 'online' Internet presence affect your business?"

1. It means being generous with your information – the more you give and the more you share, the more valuable your site will become to your customers.

2. There are are huge opportunities for sharing information between customers and your business. By building links with other sites and creating affiliate marketing relationships or joint ventures, you can get and give 'value for money' to your customers and other related businesses.

3. Word spreads quickly on the web. If you upset people or let them down, the whole world can know about it in seconds. It’s important to acknowledge mistakes and rectify them quickly.

4. Price is as big a factor online as offline and very easy to research. You need to monitor your competitors’ pricing closely and be aware of price comparison sites like www.uswitch.com and any discussion forums related to your market where price could be discussed.

5. Make sure you acknowledge communication and purchases by automating customer messages. You need a tool called an 'autoresponder' to do this.

"What makes a good website?"